Choose the right care at the right place - user your ER wisely campaign banner

Learn about how you can help spread the message.

Fraser Health and the Divisions of Family Practice Interdivisional Council have both expressed strong interest in seeing this education campaign implemented throughout Fraser Health. Because of the pilot’s achievement, much of the groundwork has been laid to ensure success in other communities. To ensure success in each community, a collaborative effort between the Divisions of Family Practice and Fraser Health is of paramount importance.

Tips for a successful collaboration

  • Identify the campaign as a priority and identify Division and Fraser Health champions (i.e. via Collaborative Services Committee, Fraser Health local support).
  • The foundational core of the campaign is to “Call your family doctor first” and that is expected to be retained.
  • Enlist GP clinics / Division members’ buy-in.
  • Enlist Fraser Health Practice Support Program to work with Division GP clinics regarding same day access.
  • Engage GP clinics/walk-in clinics to adopt consistent after-hours phone messaging. See campaign materials for phone script.
  • Engage walk-in clinics to use consistent ‘closed’ signage. See campaign materials for “Closed” sign.
  • Partner with local walk-in clinics to launch Medimap.ca to make local wait times easily accessible so patients can find the most immediate access to care when their GP is not available.
  • Once the above are complete, hospital and Division are to order materials.
  • Determine timing of launch and coordinate distribution of materials.

Suggested roles and responsibilities 

Recommendations below are broken down by role including: 

  • Divisions of Family Practice
    • Identify a local Division lead for the project. 
    • Collaborate with local hospital site medical director, executive director and director from start to launch.
    • Engage clinic staff to support the project.
    • Ask GPs to endorse the primary campaign message: “Call your family doctor first. Same-day urgent appointments are available.” Without this primary commitment, any campaign is unlikely to improve patient outcomes or produce results in the Emergency Department.
    • Encourage local walk-in clinics (and GP offices with a walk-in component) to use medimap.ca to make wait times easily accessible to the public.
    • Encourage GP clinics/walk-in clinics to adopt consistent after-hours phone messaging.
    • Engage walk-in clinics to use consistent Closed signage and place order.
    • When you are ready to proceed, communicate with the hospital executive director through the Collaborative Services Committee.
    • Collaborate with hospital leaders to order posters and rack cards.
    • Customize/use Clinic Campaign Guide to promote GP awareness of key messages.Distribute printed posters and rack cards to clinics, community centres, libraries, recreation centres; distribute Closed signs to walk-in clinics. Consider board members launching materials with group practices.
    • Collaborate with Fraser Health Communications and Doctors of BC. Communications (contact feedback@fraserhealth.ca) to launch the campaign in your community through newspapers and other means.
    • Participate as media spokesperson if required, in collaboration with Emergency Network lead.

    Download a copy of the of roles and responsibilities.

    View and order campaign materials.

  • GP office

    • Commit to support the campaign. 
    • Provide sufficient same-day access for urgent concerns.
    • Adopt after-hours voice message to reflect 8-1-1 and medimap.ca.
    • Display posters received through the Division in waiting room and each exam room.
    • Display rack cards received through the Division in waiting room.
    • Consider adding video or pdf image of poster to electronic signage if it exists in the clinic.
    • Reinforce key messages with patients.
    • Monitor supply of rack cards and re-order via Fraser Health at feedback@fraserhealth.ca when necessary.

    Download a copy of the roles and responsibilities.

    View and order campaign materials.

  • Walk-in clinic

    Download a copy of the roles and responsibilities.

    View and order campaign materials.

  • Hospital site medical director | executive director | director

    Download a copy of the roles and responsibilities.

    View and order campaign materials.

  • Fraser Health practice support program

    Download a copy of the roles and responsibilities.

    Get your campaign materials.

  • Fraser Health communications
    • Partner with Emergency Network leaders to spread this campaign.
    • Maintain poster and rack card source files.
    • Coordinate printing and distribution of campaign materials to Divisions and hospitals.
    • Collaborate with Doctors of B.C. Communications on launches in each community.
    • Continue generic #usetheERwisely social media campaign across the region regardless of the existence of specific community campaigns.
    • Ensure branding of the campaign (Choose the Right Care at the Right Place / Use your ER wisely) remains consistent in order to ensure maximum effectiveness of the message with the public.
    • Partner with Emergency Network leaders to ensure Fraser Health’s key stakeholders are aware of the campaign.
    • Share any written articles with Divisions for their possible use.
  • Fraser Health emergency network
    • Collaborate with Divisions, hospitals, Practice Support Programs (PSP) and Communications to spread this campaign.
    • Ensure branding of the campaign (Choose the Right Care at the Right Place / Use your ER wisely) remains consistent in order to ensure maximum effectiveness of the message with all the public.
    • Medical Director to act as media spokesman if required, in collaboration with local Division lead.

    Download a copy of the roles and responsibilities.

    View and order campaign materials.