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Our brand is our story – a story of commitment to health and wellness for the people and communities we serve, and to living our values of respect, caring and trust.

Our brand embodies our vision and values, and consistent use of our brand elements helps strengthen awareness of and develop trust in our organization. Following the guidance in this section will help you support brand consistency in every connection we have with our patients, clients, residents, staff, medical staff and partners.

New features 

Brand standards

Our brand represents who we are and helps people recognize us.

Visual style guide

Logo, branding, colour, typography/font, technical best practices and imagery.

Writing style guide

Clear, straightforward, person-first language best reflects our values.


Find information about policies and trademarks.




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