Learn how our corporate identity and brand reflects our vision, purpose, values and commitment.

The term brand refers to a concept that helps people identify our organization. It is more than just our logo – our brand communicates what we represent and shapes how people perceive us.

Adhering to our brand guidelines strengthens our organizational image for people that reflects our vision, purpose and values. When our brand elements (logo, writing style, etc.) are used effectively, and look and feel consistent and professional every time they are used, we help build people’s trust in us.

Vision

Better health. Best in health care.

Purpose

To improve the health of the population and the quality of life of the people we serve.

Values

Respect, caring and trust characterize our relationships.