Video

The following guidelines are for Fraser Health staff, medical staff, volunteers or contractors who are producing videos in any capacity that represent Fraser Health business, staff, medical staff, volunteers and patients.

Any videos that do not meet the following standards will not be approved for publishing.

Do:

• Protect the privacy of patients at all times.
• Ensure your content reflects Fraser Health’s brand values of respect, caring and trust.
• Ensure health care professionals are shown adhering to our professional image policy and the Health and Safety use of lanyards and stethoscopes.
• Ensure everyone in your video has completed and signed a media consent form and that you have verbally explained the purpose of the video and how it will be used.
• Take careful consideration if using any images or footage of children. Ensure you seek parental permission and determine if consent is needed from both parents. Have the parent(s) and minor complete the ‘minor(s)’ section on page two of the media consent form.
• Ensure your video follows YouTube’s community guidelines (as this is where your video will be published).

Don't:

• Do not use inappropriate or offensive language. Avoid racist and sexist terms and be careful of using stigma-perpetuating language, such as the word ‘crazy’.
• Do not use inappropriate humour or anything that could be considered as making fun of patients, staff or others. When in doubt, leave humour out.
• Do not violate copyright laws. Only use music and images that you have purchased a license to use.
• Do not violate your terms of employment/collective agreement or other corporate policies.

Media consent

Written permission requesting consent from clients, patients, family members and health care professionals is required for those whose image, voice, comment or testimonial is recorded for use by Fraser Health. Download the media consent form.