Co-branding

Communications and Public Affairs must approve all instances of co-branding before publicized. Contact Communications and Public Affairs at communications@fraserhealth.ca for permission.

These guidelines will sometimes vary based on the graphic/brand standards of the partner brand. If co-branding is involved in an ongoing partnership, we recommend developing a memorandum of understanding to establish rules of engagement for brand recognition. 

General rules

• When there are multiple partners with logos, remove tagline (e.g. Better health. Best in health care.) from all logos.
• Logos should be grouped together in a horizontal line.
• Maintain a minimum distance between logos as wide as the heart.

Fraser Health as main brand

• When we are the main sponsor of a joint communication or initiative, Fraser Health is considered the main brand. In this case:
  
  • Use the rectangle Fraser Health logo with the tagline.
  • Place our logo on the left with the supporting brand to its right.
  • The supporting brand logo(s) with tagline(s) should only be used if it is/they are square-shaped.
  • If the supporting brand logo(s) is/are not square-shaped or do/does not include taglines, remove the tagline from our logo.

Fraser Health as supporting brand

• When we are a secondary sponsor of a joint communication or initiative, Fraser Health is considered the supporting brand. In this case:
  
  • Use the Fraser Health logo without the tagline.
  • Place our logo on the right with the main brand to its left.
  • If the main brand logo is square shape, use the square Fraser Health logo.
  • If the main brand logo includes a tagline, add the tagline to our logo.