The Indigenous Health identifier represents our aim to be a culturally safe and equitable organization.

It was designed in collaboration with First Nations, Métis Nation and Inuit community partners and features:

  • A hummingbird as the First Nations symbol of health
  • The Métis Nation’s Infinity Flag
  • An Inuksuk to represent the Inuit
  • A medicine wheel which symbolizes balance and represents the four elements of health: mental, emotional, physical and spiritual health
  • A drum to symbolize the heart beat of the people

Learn about Indigenous Cultural Safety language guidelines.

How to use the Indigenous Health identifier

The Indigenous Health program has exclusive use of this identifier to communicate Fraser Health's commitment to provide safe, holistic and accessible care for Indigenous Peoples.

Identifier buffer zone

The buffer zone refers to the area directly surrounding the identifier. As shown below, the buffer zone (in grey) is half the height of the identifier in equal proportions to the width.

Avoid placing anything in the buffer zone, including:

  • Text
  • Graphic elements
  • Page edges

Minimum logo size

  • The minimum size is 0.375 inches as shown below.
  • When reproduction quality is questionable, the minimum size should be increased.
  • Where the slogan – better health, best in health care – becomes illegible due to size, it should be removed.

Internal communications

The identifier:

  • Can be used alone without the Fraser Health logo
  • Must always be shown in full colour
  • Must be placed in the bottom-right corner of layout

External communications

  • The identifier must always be used with the Fraser Health logo
  • The order from left to right is:
    1. Fraser Health logo (horizontal version, with or without slogan).
  • 2. Identifier
  • The Fraser Health logo and identifier should be shown in full colour and placed in the bottom right corner of the document

Identifier co-branding

When Indigenous Health is the main brand in a partnership:

  • Multiple logos should be grouped together in a horizontal line
  • The order from left to right is:
    1. Fraser Health logo (horizontal version, with or without slogan)
    2. Identifier
    3. Supporting partner logo
  • They should be placed in the bottom right corner of the layout of the document

When Indigenous Health is the supporting brand in a partnership:

  • Multiple logos should be grouped together in a horizontal line
  • The order from left to right is:
    1. Main partner logo
    • Fraser Health logo (horizontal version, with or without slogan)
    2. Identifier
  • They should be placed in the bottom right corner of layout

Identifier use with photography

The identifier can be used on a photo background if:

✓ There is space in the lower right corner
✓ It is clear with strong contrast between the identifier and the background
✓ All major visual elements exist outside of the buffer zone
✓ It is placed in the bottom right corner

The identifier can be used on a solid background in front of photography if:

✓ It is placed on a white or silver background
✓ It is placed in any corner other than the bottom right corner