Logos

Rectangle - tagline

• The first choice for all materials.
• Tagline should be included for all official materials.
• Use: presentations, posters, reports, documents, advertisements, letterhead, signage and primary branding materials.

Rectangle - no tagline

• The second choice for all materials.
• When the tagline – better health, best in health care – becomes illegible due to size, it should be removed.
• Use: social media posts, apps, websites, large exterior building signage and co-branding.

Square - tagline

• Available when a vertical orientation is required and the rectangle logo does not fit.
• Use: canvases where the longer sides of the rectangle are vertical and the logo needs to fill the entire space and co-branding.

Square - no tagline

• Available when a vertical orientation is required and the rectangle logo does not fit.
• When the tagline – better health, best in health care – becomes illegible due to size, it should be removed.
• Use: circular canvases, co-branding with other square logos without a tagline.

Download Fraser Health logos (Intranet login access is required).