Learn what not to do when using the logo.
Consistent and accurate presentation of the Fraser Health logo reinforces awareness of our brand.
Use only approved logo files (Intranet login access is required).
To help avoid misuse, do not:
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Reposition elements |
Distort, skew or stretch any part of the logo |
Apply effects to the logo |
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Place the full colour logo on coloured backgrounds |
Use fuzzy, pixelated or low resolution logos |
Build your own entity or department logos |
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Replace colours to create contrast |
Fill the logo with a gradient |
Rotate the logo |
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Recreate or edit the logo |
Change the standard Fraser Health logo colours |
Display the wordmark without the graphic symbol |
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Display the graphic symbol without the wordmark |
Use other tints, shades or tones of orange and blue |
Place the logo on busy backgrounds |
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Make the logo three dimensional |
Outline or create a keyline around the logo |
Crop the logo |
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Place on a white box over a background |
Change the proportions of any element within the logo |
Encase the logo in a shape |
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Use any portion of the logo for creative purposes |
Place anything within the buffer zone |
Replace the Fraser Health tagline |
Remove from general use
Do not use the following logo formats for general Fraser Health branding:
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If you have a question about logo guidelines or how to apply the Fraser Health brand, please contact brand@fraserhealth.ca.